Ben Vereen Joins Brooklyn Streetwear Brand Snow Milk as Brand Ambassador

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Vereen, known for PIPPIN and ROOTS, also introduced WAYNE BRADY to the Brooklyn label's hand-printed designs.

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New York, NY - Streetwear meets showbiz as Snow Milk Clothing taps Tony and Emmy Award winner Ben Vereen as its newest brand ambassador-bringing star power and soul to the Brooklyn, NY-born label.

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Ben Vereen currently stars in the Prime Video series The Gray House, produced by Kevin Costner and Morgan Freeman . On Broadway, Vereen is best known for his Tony-winning performance in Pippin, as well as Jesus Christ Superstar, Chicago, Wicked, Jelly's Last Jam, and Fosse, to name a few. His Film/TV credits include: B Positive, The Good Fight, Sneaky Pete, Time Out of Mind with Richard Gere , Top Five with Chris Rock , All That Jazz, and the unforgettable role of "Chicken George" in Roots.

Vereen was introduced to the brand via Snow Milk partner Jaime Affoumado, a former Pippin cast member who ran into Ben after 51 years. A lifelong advocate for positivity and self-expression, Vereen instantly connected with Snow Milk's signature: one-of-a-kind, hand-printed pieces that fuse bold street art with uplifting messages. Soon after, he introduced Wayne Brady to Snow Milk, knowing that Brady's renowned positivity would be the perfect fit as a Brand Ambassador. As the face of the brand, Vereen has been spotted wearing Snow Milk everywhere-from red carpets to everyday New York moments-spreading what he calls "wearable affirmations."

"Snow Milk's messages-love, hope, positivity-spoke to me immediately," says Vereen.

"This is more than fashion. It's a movement."

Founded in 2021 by Brooklyn artist and musician Doobie Duke Sims, Snow Milk has built a cult following for its individually numbered designs crafted from new and upcycled garments. With a commitment to ethical, sweatshop-free production, the brand blends raw creativity with purpose-earning fans including Snoop Dogg , Whoopi Goldberg , Jennifer Hudson , Howie Mandel , and Novak Djokovic. Recently, Snow Milk has been seen on America's Got Talent, American Idol , and Sims designed a piano for the Biz Markie Experience in New York, which was featured in Rolling Stone .

With locations across New York City, Washington, DC, Texas, and Japan, Snow Milk continues to expand its global footprint-now with a legend leading the charge.For more information, visit RealSnowMilk.com or TheRealBenVereen.com. Customers can get 20% off Snow Milk purchases by using the code "benvereen."

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_Originally reported by [BroadwayWorld](https://www.broadwayworld.com/brooklyn/article/Tony-Winner-Ben-Vereen-Named-Brand-Ambassador-for-Brooklyn-Streetwear-Label-Snow-Milk-20260511)._