Industry

BET Establishes Inaugural Advisory Board, Including Queen Latifah and LL Cool J

BET, a Paramount Skydance company, has formed its first advisory board. This group of six cultural icons, business leaders, and industry visionaries will guide the brand's evolution in media, community, and culture.

Variety Music·Jun 2, 2026·via Variety Music

BET Establishes Inaugural Advisory Board, Including Queen Latifah and LL Cool J

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Jun 2, 2026 8:00am PT

BET Forms First-Ever Advisory Board, Tapping Queen Latifah, LL Cool J, Founder Bob Johnson and More

By Todd Spangler

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Todd Spangler

NY Digital Editor

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Paramount Skydance’s BET has formed its first board of advisers, saying the group of six “cultural icons, business leaders and industry visionaries” will help guide the brand’s “continued evolution as a force at the intersection of media, community and culture.”

The six members on the inaugural BET board of advisers are: BET founder Bob Johnson; Queen Latifah , Grammy-winning artist, actress, producer and entrepreneur; LL Cool J , artist, actor and entrepreneur and Rock & Roll Hall of Fame inductee; Troy Vincent, the NFL’s executive vice president of football operations; Raymond J. McGuire, president of financial advisory and asset management firm Lazard; and George Cheeks, chair of TV Media at Paramount Skydance.