Brunson's Grit and Guile: Why New York Connects With the Knicks Star
Jalen Brunson's down-to-earth appeal resonates with New Yorkers who value his tenacious play and cleverness on the court over flash, seeing a reflection of themselves in his basketball prowess.
Brunson's appeal in New York centers around one fundamental idea: People might appreciate glitz and glamour -- but they respect guts and guile even more.
_Originally reported by [ESPN](https://www.espn.com/nba/story/_/id/48995150/how-jalen-brunson-became-king-new-york-knicks-nba-finals)._
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