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Dua Lipa Sues Samsung for $15M Over Unauthorized Use of Likeness in TV Ads

Dua Lipa has filed a $15 million lawsuit against Samsung, alleging the company used her image without permission or payment to promote its televisions on cardboard packaging.

Variety Music·May 10, 2026·via Variety Music

Dua Lipa Sues Samsung for $15M Over Unauthorized Use of Likeness in TV Ads

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May 9, 2026 5:55pm PT

Dua Lipa Files $15 Million Suit Against Samsung for Using Her Face to Sell TVs

By Gene Maddaus

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Gene Maddaus

Senior Media Writer

@GeneMaddaus

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Dua Lipa has filed a $15 million lawsuit against Samsung , alleging that the electronics manufacturer used her likeness to sell TVs without paying her and without permission.

According to the complaint , filed on Friday, Samsung used Lipa’s image on the cardboard packaging of its TVs beginning last year. When Lipa became aware of it, she demanded that the company stop using her image. The suit alleges that the company was “dismissive and callous” and refused the request.