Jelly Roll exhorts NHL stars to "rise up" with his 2026 Stanley Cup Playoffs anthem

Jelly Roll has teamed up with the NHL to deliver the 2026 Stanley Cup Playoffs theme song “Rise Up.”

The Amazon Music Original song will be featured in game broadcasts, in-arena integrations and across social media and NHL digital channels. “Rise Up” is available to stream only on Amazon Music.

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An accompanying music video features Jelly Roll, the Stanley Cup and various NHL highlights, while a documentary short on the making of the video featuring Jelly Roll and NHL stars Jack Eichel (Vegas Golden Knights) and Seth Jarvis (Carolina Hurricanes) will be released in June.

“This song was written for the guys grinding every night for the Cup,” Jelly Roll says in a statement. “This isn’t just the theme song of the NHL Playoffs. This is their song. It crawls over your skin, that dirty, swampy, nasty, distorted rock and roll.”

“Jelly Roll doesn’t just make music. He sets a tone, and it’s exactly right for the Stanley Cup Playoffs,” adds Steve Mayer, president, NHL Content and Events. “Watching him experience the Stanley Cup for the first time was a special moment. This collaboration with Amazon Music places hockey at the center of their culture, and it’s been a pleasure working together and seeing this video come to life.”

“Amazon Music’s collaboration with the National Hockey League reflects our shared commitment to elevating the Stanley Cup Playoffs as a defining cultural moment,” says Tom Winkler, head of publisher, songwriter, and society relations at Amazon Music. “We are amplifying the postseason experience by pairing the electric energy of playoff hockey with original music from marquee artists like Jelly Roll, giving fans a whole new way to feel the game on and off the ice.”

See the video for “Rise Up” below:

_Originally reported by [Billboard](https://www.billboard.com/music/country/jelly-roll-official-theme-song-2026-stanley-cup-playoffs-1236253012/)._