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New Billboard Campaign Adds to Taylor Swift

A recent billboard campaign for "Toy Story 5" introduces new "Easter eggs" that

Variety Music·May 29, 2026·via Variety Music

New Billboard Campaign Adds to Taylor Swift

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May 29, 2026 1:20pm PT

‘Toy Story’ or Tay Story? Easter Eggs in New ‘TS’ Billboard Campaign Heighten Fans’ Belief That Taylor Swift Is Involved in Pixar Sequel

By Chris Willman

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Chris Willman

Senior Music Writer and Chief Music Critic

ChrisWillman

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Taylor Swift fans have been hoping that Disney/Pixar will “just say yes” when it comes to confirming longstanding rumors that the pop superstar is involved in some way with “ Toy Story 5 .” That’s not happening… yet. But anticipation over the possibility was further piqued Friday, with the unveiling of billboards that any reasonable person would suspect either (a) point toward a coming announcement of Swift being a part of the movie or (b) will get the company crucified by Swifties if it should all turn out to be a faux tease.