Seeker, Virgin Music Group Announce Global Distribution Partnership

Seeker Music Group announced a global distribution partnership with Virgin Music Group, which will see Virgin serving as Seeker’s distributor for its catalog recordings and new projects.

“This partnership is a game-changer for Seeker in how we elevate our catalog and artists,” Evan Bogart , CEO of Seeker Music, said in a statement. “We are so excited about the cultural impact and importance of the records we have the opportunity to support, and Virgin is the best at championing independent catalogs and artists on a global scale. Whether it is Nu Shooz, Run the Jewels, Joan Jett or Christopher Cross, we are now in a position to celebrate our music with more energy and resources than ever before. Seeker is here to build, preserve and extend legacies, and Virgin is the perfect partner to help us scale that mission.”

Last month, Seeker announced the closing of its inaugural $267 million asset-backed securitization (ABS).

“Seeker represents the kind of forward-thinking, creator-driven company we love partnering with at Virgin Music Group,” Cindy James , general manager of Virgin Music Group North America said in a statement. “Steven, Evan and their team have a unique ability to reimagine catalog and artist partnerships in ways that feel fresh, relevant and culturally impactful. With our global infrastructure and their creative vision, we see a tremendous opportunity to amplify this music and connect it with new audiences around the world, and we’re incredibly excited about what we can build together.”

Steven Melrose , Seeker’s Chief Creative Officer, added, “We’ve been good friends with, and huge admirers, of Nat, JT, Jacqueline and Cindy for a while now, so it made all the sense in the world for us to team up with them and their great extended global family. They bring the same creative passion and forward-thinking spirit that defines Seeker, and together we’ll unlock new opportunities for our artists and catalogs worldwide!”

_Originally reported by [Billboard](https://www.billboard.com/lists/publishing-briefs-seeker-virgin-music-group-umpg-rebrand/)._