Steve Garcia Appointed Director of Sales and Marketing at Pacific Park, Santa Monica Pier

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Garcia brings expertise in entertainment, tourism, and live events to the iconic Santa Monica pier attraction.

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Pacific Park on the Santa Monica Pier has announced the appointment of Steve Garcia as Director of Sales and Marketing, effective immediately. The leadership role is designed to drive revenue growth, elevate brand presence, and expand partnerships across local, national, and global markets.

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Garcia brings extensive experience in sales leadership, marketing strategy and business development across the entertainment, tourism and live events industries. In his new role, he will lead all revenue-generating initiatives for Pacific Park, including group sales, sponsorships, partnerships, events, and ticketing programs, while enhancing the park's positioning as a premier destination for visitors from around the world.

'Steve's proven ability to drive revenue, build high-performing teams and create strategic partnerships makes him an exceptional addition to Pacific Park's leadership team,' said Jeff Klocke, Chief Executive Officer at Pacific Park on the Santa Monica Pier. 'As we continue to grow and evolve, his expertise will be instrumental in expanding our reach and elevating the Pacific Park brand.'

Garcia will work closely with the executive team and department leaders while maintaining an active presence in the community. His focus will include developing innovative sales strategies to achieve and exceed annual revenue targets, strengthening tourism and hospitality partnerships, and leading integrated marketing efforts that drive awareness, engagement and visitation.

'I'm excited to join Pacific Park at such a dynamic time and to be part of an organization that is both an iconic destination and a key contributor to the local economy,' said Garcia. 'I look forward to building on the park's strong foundation, developing new partnerships, and creating experiences that resonate with both local audiences and visitors from around the world.'

Most recently, Garcia served as Director of Sales and Special Events at Live Nation, where he led sales and local marketing efforts across multiple San Diego venues, managing high-volume inbound inquiries, developing new business opportunities, and overseeing marketing initiatives and event partnerships.

Prior to Live Nation, Garcia held leadership roles at SeaWorld San Diego and Sesame Place, where he was responsible for advancing business development strategies and driving significant revenue growth across special events, group sales and partnerships. He also previously served as Chief Operating Officer and Strategic Advisor at TicketSearch North America and held senior leadership roles with Patron Technology, overseeing account management operations supporting major global events and entertainment clients.

Earlier in his career, Garcia worked in live theater and production management, including leadership roles with Daryl Roth Theatres in New York, where he oversaw marketing, operations and special events.

Garcia holds a Bachelor of Fine Arts in Theatre Directing from New York University and has built his career at the intersection of entertainment, experiential marketing and revenue strategy.

Garcia now resides in Santa Monica and looks forward to further engaging with the local community.

Pacific Park on the Santa Monica Pier, LA's only admission-free amusement park, offers 12 amusement rides, 14 midway games, Snackville with five fun food offerings and seaside retail shopping. Prices and operating hours are subject to change.

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_Originally reported by [BroadwayWorld](https://www.broadwayworld.com/los-angeles/article/Pacific-Park-On-The-Santa-Monica-Pier-Names-Steve-Garcia-As-Director-Of-Sales-And-Marketing-20260615)._