Tony Award Nominations Fail to Significantly Boost Ticket Sales for New Musicals

Overall, according to our Tony Nominations grosses analysis, none of the new musicals this season are in the upper half of the theoretical monthly average across the industry. Last year, there were six new musicals in that upper half, four of which were nominees for Best Musical. Luckily, this weekend’s Tony Awards is set to potentially change all of that! But in an era where even the most viewed Tony Awards are viewed less than they were pre-2020, what effect do they have on the grosses at this point?

_Originally reported by [BroadwayWorld](https://www.broadwayworld.com/article/How-Much-Does-a-Tony-Award-Boost-Ticket-Sales-20260605)._