Warner Music Establishes Atlantic Records Finland, Fredi Lundén and Kristiina Wheeler to Lead

Warner Music launches Atlantic Records Finland, led by Fredi Lundén and Kristiina Wheeler

May 13, 2026 By Murray Stassen

Warner Music Finland has launched Atlantic Records Finland , a new frontline label focused on pop and rap.

The label will be led by Fredi Lundén , who has been promoted to Director, Atlantic Records Finland , and Kristiina Wheeler , who joins from Universal Music Finland as Senior A&R.

Atlantic Records Finland launches with a roster of six acts moving across from WM Finland : Averagekidluke , Isac Elliot , Juuna Chill , Kerza , SANNI , and william .

The appointment of Wheeler is a notable hire from a rival major. She was named A&R Person of the Year at Finland’s Music x Media Industry Awards in 2024 , while at Universal Music Finland .

At Universal , Wheeler’s artist roster included Mirella , whose debut album Kunpa oisin kertonut broke records as the most-streamed Finnish album in its first day and first week of release in 2024 , according to the artist’s label.

Wheeler is also credited with the development of Minttu , who was named to the top of the YleX Läpimurto (Breakthrough) list for 2026 .

Lundén has been at Warner Music Finland for several years and is credited with signing most of Atlantic Records Finland ‘s initial roster. He is also part of WM Finland ‘s in-house publishing company, HMC Publishing , where the company says he has helped develop producers including Los Rollos , Kim Mannila , and Wille Manilla .

“Finland is ready for a new kind of label,” said Lundén .

“Atlantic Records Finland is built for artists who want to define the next decade. We’re creatively ambitious, culturally sharp and globally minded.

“Our goal is to create a premium environment where Nordic talent can grow at home and connect to the world.”

> “Finland is ready for a new kind of label.” Fredi Lundén

Ramona Forsström , Managing Director of Warner Music Finland , said: “Kristiina and Fredi are both extremely successful because they have a strong, passion-rooted vision that surpasses genres.”

> “Kristiina and Fredi are both extremely successful because they have a strong, passion-rooted vision that surpasses genres.” Ramona Forsström , Warner Music Finland

Added Forsström : “They have an impeccable talent for recognising the next wave and shaping artist careers that define the music of our time.

“Together, they form a team that perfectly embodies a deep understanding of modern artistry.”

The launch of Atlantic Records Finland extends a pattern of Warner Music Group rolling out local Atlantic Records operations in individual markets.

Most recently,  WMG   launched Atlantic Records Italy  in October  2025  as part of an overhaul of its Italian frontline label structure.

Previous local  Atlantic  launches include  Atlantic Records Germany  and  Atlantic Records Benelux , both in  2021 .

The Atlantic brand has been under significant restructuring since Elliot Grainge took over as CEO of Atlantic Music Group in October 2024 . Under Grainge, AMG has struck a series of joint venture and label partnership deals, including a multi-level partnership with Fader Label in April 2026 .

Meanwhile, in the UK,  WMG   aligned both Atlantic Records UK and Warner Records UK with their US counterparts  in September  2025 , with  Atlantic UK  Co-Presidents  Ed Howard  and  Briony Turner  now reporting to Grainge, and  Warner Records UK  President  Joe Kentish  reporting to  Warner Records  chiefs  Aaron Bay-Schuck  and  Tom Corson.

Warner Music Finland has been on an active run of its own in recent years. Forsström was promoted to Managing Director in late 2023 , succeeding Niko Nordström .

Since then, the company has made several moves to consolidate its domestic market position, including acquiring the catalog of independent record company Skorpioni in 2025 . Music Business Worldwide

_Originally reported by [Music Business Worldwide](https://www.musicbusinessworldwide.com/warner-music-launches-atlantic-records-finland-led-by-fredi-lunden-and-kristiina-wheeler/)._