Deadmau5 Joins Independent Artist Group for IP Expansion

Deadmau5 has signed with Independent Artist Group for representation in all areas.

According to a press release, the move is intended to “expand his business across music, film, television, digital content, gaming and technology and create new opportunities around the artist’s growing portfolio of intellectual property.” IAG will work to identify film, TV and digital opportunities around deadmau5 and his existing IP, which includes the relaunch of his digital series Coffee Run , his video game company Oberhasli Games and Auto/Pilot, his live-performance software platform.

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Deadamu5 was previously represented by CAA from 2024 on. Prior to that, he was with UTA from 2020 to 2024.

“Joel is a once-in-a-generation creative force who represents exactly where we believe the entertainment business is going — the intersection of music, technology, content and ownership,” IAG CEO Jim Osborne and president Kyle Loftus said in a joint statement. “He has been ahead of the curve for his entire career, from the way he approaches live production and streaming to gaming, software and digital experiences. Music will always be the center of what he does, but the opportunity here goes well beyond music. We look forward to bringing the full resources of IAG to help Joel expand his ideas and intellectual property across film, television, digital and other platforms while continuing to grow his global music business.”

“IAG’s proven track record of creating exciting crossover content creation and ownership opportunities for musical artists is what attracted me to them,” added deadmau5. “As my business continues to evolve across touring, music, technology and new ventures, I’m excited to partner with a team that understands our goals and objectives and can help us build what’s next.”

Deadmau5 has shows across North America through the end of of October and will also appear at EDC Colombia in Medellín on Oct. 10. He’ll headline two nights at Red Rocks Amphitheatre in Colorado on Oct. 30-31.

_Originally reported by [Billboard](https://www.billboard.com/pro/deadmau5-signs-independent-artist-group/)._