Independent Artist Group Signs deadmau5 for Global Representation

Independent Artist Group has signed global electronic music artist deadmau5 (Joel Zimmerman) for worldwide representation in all areas, with the agency focused on expanding his business across music, film, television, digital content, gaming and technology and creating new opportunities around the artist’s growing portfolio of intellectual property.

“Joel is a once-in-a-generation creative force who represents exactly where we believe the entertainment business is going — the intersection of music, technology, content and ownership,” said Jim Osborne, Chief Executive Officer and Kyle Loftus, President, Independent Artist Group. “He has been ahead of the curve for his entire career, from the way he approaches live production and streaming to gaming, software and digital experiences. Music will always be the center of what he does, but the opportunity here goes well beyond music. We look forward to bringing the full resources of IAG to help Joel expand his ideas and intellectual property across film, television, digital and other platforms while continuing to grow his global music business.”

An influential pioneer in modern electronic music, deadmau5 has spent more than two decades pushing the traditional boundaries of a recording and touring career as an early adopter and innovator across livestreaming, gaming, immersive experiences and technology.

“IAG’s proven track record of creating exciting crossover content creation and ownership opportunities for musical artists is what attracted me to them,” said deadmau5. “As my business continues to evolve across touring, music, technology and new ventures, I’m excited to partner with a team that understands our goals and objectives and can help us build what’s next.”

Among IAG’s strategy will be identifying film, television and digital opportunities around deadmau5 and his existing businesses and creative properties including the relaunch of his popular Coffee Run digital series; Oberhasli Games, his video game company; and Auto/Pilot, his live-performance software platform designed for creative mixing, real-time arrangement, sampling, sequencing and automation.

In 2026, deadmau5 released “Science” featuring Stevie Appleton, his first vocal single since “My Heart Has Teeth” and which reached No. 1 at U.S. Dance Radio, while also charting on Billboard’s Dance/Mix Show Airplay chart and Canada’s CHR/Top 40.

In recent years, deadmau5 has also celebrated his career with sold-out retro5pective: 25 years of deadmau5 performances at the Hollywood Bowl, Brooklyn Mirage and Red Rocks Amphitheatre, while continuing to develop new music and live concepts through both deadmau5 and his techno alias TESTPILOT. His annual Day of the Dead performances at Red Rocks remain signature events on the electronic music calendar, with his 2025 shows introducing new music and elements of a new touring production.

deadmau5 continues to be represented by longtime collaborators, manager Dean Wilson (Circuit Group/Seven20), attorney Dina LaPolt and Alexandra Greenberg of Falcon Publicity.

_Originally reported by [Pollstar](https://news.pollstar.com/2026/09/10/independent-artist-group-signs-deadmau5-for-worldwide-agency-representation/)._