Sugar Releases New Single “Keep Looping”

When we talked to Bob Mould earlier this year he told us Sugar had no plans for new music beyond the “House of Dead Memories” / “Long Live Love” single, but here with are with another new one, “Keep Looping,” which as usual matches aggression with big hooks.

“‘Keep Looping’ might be my favorite of the new SUGAR songs,” says bassist David Barbe. “Just like so many other things that quite literally keep looping in my head, this song gets stuck in my brain quite a bit. The combination of the intensity of the main riff and the elevation of the bridge checks a lot of boxes for me. As was the case with ‘House of Dead Memories’ and ‘Long Live Love,’ I am stoked for it to finally be unleashed for public consumption.”

As to the lyrical themes, Bob says, “Living in SF, I have a love/hate relationship with AI. It’s bringing my City back to life, but at what cost to society and the environment? And do we trust the current regime to do the right thing with this new tech? The new song has more snarl, and the lyrics say it all: A touch of dopamine. The steady beat of the drum. Get used to the constant hum of the Lie.”

Listen to “Keep Looping” below. Maybe Sugar does have a third album in them? Stay tuned.

Sugar just wrapped up their UK/EU tour and will launch the North American leg on August 11 in Denver. They’ll hit the NYC area at  Brooklyn Steel on October 16  and  Basilica Hudson on October 18  with tourmate J Robbins . All dates are listed below.

SUGAR – LOVE YOU EVEN STILL 2026 WORLD TOUR

Aug 11th | Denver, CO – Mission Ballroom

Aug 15th | Seattle, WA – Paramount

Sep 10th | Minneapolis, MN – First Avenue [SOLD OUT]

Sep 11th | Minneapolis, MN – First Avenue [SOLD OUT]

Sep 12th | Minneapolis, MN – First Avenue [SOLD OUT]

Sep 19th | Chicago, IL | Riot Fest 2026

Sep 25th | Dana Point, CA | Ohana Festival 2026

Sep 26th | San Francisco, CA – The Warfield

Sep 30th | Los Angeles, CA – Palladium

Oct 8th | Detroit, MI – Masonic Jack White Theatre

Oct 9th | Cleveland, OH – Agora Theatre

Oct 10th | Pittsburgh, PA – Stage AE

Oct 12th | Philadelphia, PA – Union Transfer [SOLD OUT]

Oct 13th | Philadelphia, PA – Union Transfer

Oct 14th | Washington, DC – The Anthem

Oct 16th | Brooklyn, NY – Brooklyn Steel

Oct 17th | Boston, MA – Roadrunner

Oct 18th | Hudson, NY – Basilica Hudson

Oct 20th | Cincinnati, OH – MCL Pavilion (Indoors)

Oct 21st | Nashville, TN – Brooklyn Bowl

Oct 23rd | Atlanta, GA – The Eastern

Oct 24th | Athens, GA – Georgia Theatre [SOLD OUT]

_Originally reported by [Brooklyn Vegan](https://www.brooklynvegan.com/sugar-share-new-song-keep-looping/)._