UMG and TikTok Announce New Multi-Year Licensing Agreement

Universal Music Group and TikTok have announced “a new multi-year strategic licensing agreement” which expands on the deal struck in May 2024 that brought UMG’s expansive catalog back to the popular short-form video social media platform.

Notably, the companies say “TikTok and UMG will work together to remove unauthorized AI-generated music from the platform, while further improving artist and songwriter attribution.” Coincidentally, a day earlier, UMG and Spotify announced a platform allowing AI-generated remixes and covers of UMG content to appear on Spotify as part of a paid premium add-on.

The new TikTok/UMG deal seeks to increase revenue streams for artists, the companies said.

“The new deal will further enhance creative and commercial opportunities for UMG’s artists and songwriters through expanded marketing and advertising campaigns, as well as access to ecommerce and other artist-centric tools,” according to a statement. “The new agreement will deepen collaboration between TikTok and UMG across fan engagement experiences and artist development initiatives, helping highlight emerging artists from all over the world, strengthen connections between artists and audiences, and unlock new opportunities across discovery, fandom and digital experiences.”

_Originally reported by [Pollstar](https://news.pollstar.com/2026/05/22/umg-tiktok-ink-new-deal/)._