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Warner Music Group Acquires Sureel AI to Protect Music and IP With "AI DNA"

Warner Music Group has acquired Sureel AI, a startup utilizing "AI DNA" technology. This acquisition aims to safeguard music, voices, likeness, performance, and other intellectual property from unauthorized use and monetization.

Variety Music·Jun 10, 2026·via Variety Music

Warner Music Group Acquires Sureel AI to Protect Music and IP With "AI DNA"

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Jun 10, 2026 7:04am PT

Warner Music Acquires Sureel AI, a Platform That Aims to Protect Music and Other Assets From Unauthorized Use and Monetization

Corbin Bolies , Jem Aswad

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Warner Music Group on Wednesday announced its acquisition of the startup Sureel AI , a platform that uses a technology called “AI DNA” in an effort to protect creative projects and other intellectual property — including music, voices, likeness and performance — from unauthorized use and monetization by AI training models.

Terms of the deal were not disclosed.

Sureel, founded in 2022, works to track how artists’ content are used by generative AI models, using patented technology to trace how and when work is used and make it easier for those artists to be compensated. That technology is deployed by the user via a dashboard (pictured below).