Ultimo Sells 250,000 Tickets for Historic July 4 Rome Concert

Italian singer and songwriter Ultimo is gearing up for one of the largest ticketed concerts in European history. Taking place at the University of Rome Tor Vergata on July 4, promoter and producer Vivo Concerti is expecting some 250,000 attendees, who snatched up all available tickets within three hours.

The show is dubbed Ultimo – La Favola per Sempre (A Fairytale Forever), and its scale, according to Vivo Concerti “is unprecedented in the Italian live music industry and ranks among the largest ticketed concerts ever staged worldwide,” marking a “landmark moment not only for the artist but for the European live entertainment sector.”

The concert will be held on the university campus, which comprises an area of over 150,000 square meters.

Produced and organized by Vivo Concerti, part of the Eventim Live promoter network, the project was conceived in collaboration with the University of Tor Vergata, Roma Capitale under the guidance of Mayor Roberto Gualtieri, and the Department of Major Events, Sports, Tourism, and Fashion, which have been supportive from the outset in the creation of an event that everyone involves believes to be unique in terms of its complexity, size, and impact on the territory.

What’s also unique is the artist himself: Ultimo, who just turned 30 this past January, already has 42 stadium concerts in his home country Italy under his belt, and sold more than 2 million tickets across his career.

A few highlights from Pollstar Boxoffice include three sold-out Stadio Olimpicos in Rome, July 10-13, 2025, where he moved 174,544 tickets and grossed $11,193,717 (after doing very similar numbers across three shows at the same venue the year before); or 114,808 tickets sold and $9,215,911 grossed across two shows at Stadio San Siro in Milan, July 5-7, 2025. Ultimo also sold out the famous Milan stadium twice in both 2023 and 2022, according to promoter Vivo Concerti.

Since starting his career in 2017, when he published his first single “Chiave”, Ultimo has moved up the circuit, from clubs to arenas and then stadiums with an impressive speed. Ultimo has so far released six studio albums and two live albums, earning 85 Platinum certifications and 20 Gold certifications in Italy, with over 7 million records sold and over 3.5 billion Spotify streams.

His stage name, Ultimo (“last” in Italian), was chosen to represent those who feel overlooked, fragile or lost, and to reflecting his belief that everyone deserves to be heard.

According to Vivo Concerti, Ultimo – La Favola per Sempre is far more than a concert: “it is a cultural, logistical and infrastructural project that brings together public institutions, private partners and local authorities in an unprecedented collaboration. Combining production, venue management, set design, safety and security, mobility, logistics, institutional relations and communications, it represents an integrated model of large-scale event planning that aims to set a new benchmark for public-private cooperation in Italy and serve as a reference for future mega-events.”

The governance of the project has been entrusted to key figures from Vivo Concerti and an international team of professionals. From stage and audience management to security, transportation and urban planning – and especially the extraordinary mobility and logistics plan required to guide an audience of this scale to and from the venue – every area is being overseen by specialists with experience gained at major high-profile events like the Olympics, the Ryder Cup, and others.

“The strategy has been designed to ensure the safe and efficient movement of hundreds of thousands of people through dedicated public transport services, official parking facilities, shuttle buses, shared mobility, organised coaches and coordinated pedestrian routes,” a note from Vivo Concerti sums it up.

Overseeing this ambitious project is Clemente Zard, managing director of Vivo Concerti, and a 2024 Pollstar Impact International honoree.

He continues a unique family legacy in the live entertainment business started by his father, David Zard, who was responsible for bringing many of the biggest international artists to Italy throughout the 1970s, 1980s and 1990s, including Billy Joel, Bob Dylan, Cat Stevens, Crosby Stills & Nash, David Bowie, Dire Straits, Duran Duran, Elton John, Frank Zappa, Genesis, Gloria Gaynor, Ike & Tina Turner, Jethro Tull, Kool & The Gang, Madonna, Manhattan Transfer, Michael Jackson, Phil Collins, Pink Floyd, Rolling Stones, Sam & Dave, Santana, Spandau Ballet, Stevie Wonder, Terence Trent D’Arby, The Giants of Rock’n’Roll, The Who, Tom Petty and the Heartbreakers, UB 40, Weather Report.

And while Vivo is still working with loads of international artists on their Italian tours, the roster now comprises a long list of national talent, who often outsell their international counterparts in their home market.

Ultimo, or Maneskin, another act for who Vivo handles all things live from promotion to production to booking, are the tip of the iceberg. Utimo’s fans are called the Ultimi, and the July 4 show will be remembered as Il Raduno degli Ultimi, The Gathering of the Last.

The July 4 date, by the way, does not hold any particular significance in the Italian calendar, as it is not a public holiday. However, it holds great personal significance for the artist, as it marks the anniversary of his first stadium concert in 2019. The date, of course, also carries a strong international symbolic value.

Tickets ranged from €42,61 plus fees to €86,09 plus fees, with the average ticket going for €70,10 plus fees, according to Vivo Concerti, with a discounted €21,74 plus €3,26 fees available for people with disabilities.

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_Originally reported by [Pollstar](https://news.pollstar.com/2026/06/12/the-gathering-of-the-last-ultimo-sells-250000-tickets-for-july-4-show-in-rome-italy/)._