Luke Bryan to Headline Crash My Playa 2027 with Thomas Rhett and HARDY

Luke Bryan is headed back to Mexico in January for his annual Crash My Playa show, and he’s bringing Thomas Rhett, HARDY, Brothers Osborne, Gavin Adcock and more.

The 12 th annual Crash My Playa takes place at Moon Palace Cancún Jan. 13-16, 2027, and is produced by 100x Hospitality. Fans can enjoy an all-inclusive Caribbean vacation and live music from star-studded performances from acts like Brett Young, Avery Anna, Drew Baldridge, Emily Ann Roberts, Lanie Gardner and DJ Rock, as well as the traditions of Dustin Lynch’s Pool Party and Luke Bryan & Friends closing the event.

“There is no time like Playa time!,” Bryan said in a statement. “It’s truly the best way to start off the year and this is year 12, which is unbelievable. It is such a fun environment for me and my artist friends to spend time in front of an energetic crowd. Thankful for all who show up.”

All-inclusive packages for Crash My Playa 2027 will be available June 11 at 1 p.m. EDT via crashmyplaya.com . Previous attendees and members of Luke Bryan’s Nuthouse fan club have access to the presale, which runs for two days beginning June 9.

Each event package includes premium resort accommodation, access to all performances, round-trip airport transportation, unlimited drinks, diverse all-inclusive dining options, activities and off-site excursions. A schedule of shows, activities and local tours will be announced soon.

“Year after year, Crash My Playa proves that there’s nothing quite like bringing country music fans together on the beach for a weekend of unforgettable shows and nonstop good times,” said Dan Berkowitz, founder and CEO of 100x Hospitality. “We’re thrilled to help create what has become one of the best events of the year, celebrating a shared love for country music and the community that makes this event so special.”

_Originally reported by [Pollstar](https://news.pollstar.com/2026/06/04/luke-bryans-crash-my-playa-2027-to-feature-thomas-rhett-and-hardy-as-headliners/)._