Jay Siegan Presents Appoints Julia Sonder as Executive Producer

Jay Siegan Presents, which specializes in private and VIP music bookings, announced today the addition of Julia Sonder as Executive Producer, Creative Strategy & Partnerships.

Sonder brings more than two decades of creative production experience, including leading creative production at Apple and Snowflake. Her background includes building teams and expanding production capabilities to meet growing customer demand.

In her new role, Sonder will bring that experience to JSP’s creative strategy, production, and partnerships, helping the company turn ambitious ideas into thoughtfully executed live experiences.

“Julia knows how to take a big idea and make it happen,” said Jay Siegan, Founder and Executive Creative Director at the company, which is celebrating 30 years in business. “She’s built teams, led creative production for exceptional brands, and understands what it takes to deliver as demand grows. That combination makes her a great fit for where JSP is headed.”

Jay Siegan Presents books artists for high-end private events and corporate clients worldwide, with recent bookings including Imagine Dragons, The Killers, Eddie Vedder, Jack White, Jon Batiste, Andrea Bocelli, Black Eyed Peas, Sheryl Crow, and Keith Urban.

_Originally reported by [Pollstar](https://news.pollstar.com/2026/09/11/jay-siegan-presents-names-julia-sonder-as-exec-producer-creative-strategy-partnerships/)._