THE·TEAM Expands Global Music Division With Key Hires

Global music agency THE·TEAM has hired Julia May as senior vice president of business development, Sarah Thia as vice president of tour marketing in Asia and Sheila Mukasa as senior manager of pricing & ticketing, bolstering its infrastructure across artist services, tour marketing and ticketing.

May is based in New York and will help lead strategic artist development initiatives. She previously worked at WME, where she helped develop commercial opportunities for artists like Dove Cameron, Victoria Monét, Audrey Nuna, ice Spice and Doechii. She has built a reputation for connecting artists with high-impact brand and business opportunities.

“Julia brings a wealth of experience doing major deals for marquee talent,” said Vince Amoroso, global head of artist services at THE·TEAM. “As we continue expanding our Artist Services capabilities, Julia will supercharge key areas of our business including artist development, partnership deals, and high-touch client services.”

Thia works from Singapore and boasts more than 15 years of experience across the Asia-Pacific region. Prior to joining THE·TEAM, she was head of marketing at HIDDEN and led marketing and partnership initiatives as well as supported the launch of direct-to-consumer products and expanded distribution channels to drive revenue and audience growth. Thia will lead the agency’s tour marketing strategy across Asia and help expand THE·TEAM’s footprint in the region.

Mukasa is based in London and joins THE·TEAM from AEG Presents, where she spent 10 years and managed more than 1,000 shows for artists such as Ed Sheeran, Diana Ross, Billy Joel and Bruce Springsteen. Before AEG, Mukasa worked as a box office manager at London’s The Jazz Café Camden. In her new role at THE·TEAM, Mukasa will support pricing and ticketing strategy for the agency’s global music business, helping optimize ticketing performance, market positioning and revenue strategy across all live events.

“Sheila and Sarah each bring deep expertise in two of the most critical areas of our business as we continue to grow globally,” said Sam Alpert, global head of marketing at THE·TEAM. “Sheila has a deep understanding of how to build analytical and balanced strategies that serve both the artist and the fan, and Sarah brings a strong strategic marketing lens and a nuanced understanding of the APAC landscape. We’re excited to have them join the team as we continue building a more sophisticated global operation for our artists.”

_Originally reported by [Pollstar](https://news.pollstar.com/2026/05/07/the%c2%b7team-bolsters-global-music-capabilities-with-new-hires/)._