Disney Partners with YouTube Sensation Like Nastya for New Kids' Content

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The deal marks LIKE NASTYA's first major development partnership and includes new animated and live-action programming.

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Disney has entered into a content and development deal with ' Like Nastya ,' marking the global phenomenon's first development deal with a major entertainment company. One of the biggest kids' channels on YouTube, ' Like Nastya ' has more than 450 million subscribers across 25 YouTube channels in 22 languages and has amassed more than 275 billion lifetime views.

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The deal includes development of an original animated preschool series for Disney Jr. and Disney+ , along with new live-action content for kids, tweens, teens and families. It also includes access to a curated collection of the Like Nastya library content, known for its playful storytelling, imaginative adventures and music.

The content will be distributed across Disney+ and other Disney-owned platforms.

'I'm incredibly proud of Anastasiia and how ' Like Nastya ' has grown into a global brand loved by millions of families worldwide. Bringing together the worlds of ' Like Nastya ' and Disney is an exciting opportunity to create something truly special for a new generation,' said Anna Radzinskaia, Nastya's mother and founder of the ' Like Nastya ' brand.

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international entertainment and media enterprise that includes three business segments: Entertainment, Sports, and Experiences.

Since its launch in 2016, Like Nastya has evolved into a global family entertainment franchise spanning original digital content, music, live entertainment, consumer products, gaming, licensing, brand partnerships, and streaming distribution. Through inspiring storytelling and family-friendly experiences, the brand continues to entertain and connect with millions of children and families around the world every day.

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_Originally reported by [BroadwayWorld](https://www.broadwayworld.com/bwwtv/article/Disney-Strikes-Content-Deal-with-LIKE-NASTYA-Kids-Creator-20260917)._