Sydney Sweeney Loses 200K Followers Amid Athlete Backlash Over Nude Novig Ad
Female Olympic and professional athletes condemned the Novig sports-betting commercial featuring Sydney Sweeney, calling the ad a "mockery" of women in sports, which led to Sweeney losing 200,000 Instagram followers.
Sydney Sweeney’s latest ad campaign has cost her more than 200,000 Instagram followers, according to social media analytics firm Social Blade (via Variety). In the commercial for the sports-betting website Novig, the actress appears nude, with her body solely obscured by football, basketball, tennis, and hockey equipment. Though Sweeney’s Instagram post sharing…
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_Originally reported by [Consequence](https://consequence.net/2026/09/sydney-sweeney-loses-instagram-followers-nude-sports-betting-ad/)._
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