Universal Music Taps Libby Bush for New Global Role; Avex Buys S10 Entertainment Stake

- Home - Music - News

Sep 29, 2026 2:31pm PT

Music Industry Moves: Universal Music Names Libby Bush President of Global Brands and Commercial Partnerships; Avex Acquires 85% of Brandon Silverstein’s S10 Entertainment

By Jem Aswad

Plus Icon

Jem Aswad

Executive Editor, Music

jemaswad

Latest

- Ringo Starr, David Byrne, Joan Baez Donate Unqiue Items for Housing Works Auction 1 hour ago

- Joy Division’s Massive ‘Eternal’ Boxed Set Documents the Band’s Brilliant Evolution Over 16 Concerts: Album Review 4 days ago

- Warner Music Group Names Val Blavatnik Managing Director of North America and U.K. Amid Other Executive Moves 4 days ago

See All

- - - - - -

- - - - - - -

Universal Music Group has named Libby Bush to the newly created role of President, Global Brands and Commercial Partnerships, starting in November. According to the announcement, she will “lead a new global function that brings together UMG’s brands, media, and commercial partnership businesses, including Universal Music Group for Brands … Spanning digital platforms, physical products and live experiences, these collaborations will be rooted in artists’ originality and authentic connections with fans.” Based in Los Angeles, Bush will report to UMG’s Chief Operating Officer Boyd Muir.

Related Stories

Jia Zhangke Readies Zhao Tao Road Movie 'Mamma Dunhuang,' Rules Out AI in Production (EXCLUSIVE)

_Originally reported by [Variety Music](https://variety.com/2026/music/news/universal-music-libby-bush-global-brands-1236878574/)._