BigXthaPlug Unveils BETTER OVER TIME Album Features via Hometown Billboards

Breaking news to your phone. US mobile only. No password required.

Broadway + NYC

Broadway

Off-Broadway

Off-Off Broadway

Cabaret

Dance

Opera

Classical Music

West End / UK

International

Canada

Australia / New Zealand

Europe

Asia

Latin America

Africa / Middle East

Entertainment

Ctrl + K to open · Esc to close

The album will feature Lil Yachty, GloRilla, Ava Max, Leon Thomas, and six other artists spotlighted across Atlanta, Memphis, Los Angeles, Miami, Dallas, Philadelphia.

Most Popular

Get all the top news & discounts for Music & beyond. No password required.

BigXthaPlug has revealed the artist features for his fourth studio album, BETTER OVER TIME, arriving October 30th, through a nationwide rollout that saw billboards featuring the faces of each featured artist organically begin popping up in their respective hometowns across the country — from Atlanta and Memphis to Los Angeles, Miami, Dallas, Philadelphia and Detroit.

Get all the top news & discounts for Music & beyond.

The hometown billboards built anticipation and conversation around who would appear on BigX's next album, before BigX officially confirmed the full lineup with an Instagram post featuring the billboards displayed across TV screens — revealing Lil Yachty, GloRilla, Ava Max, Leon Thomas , Loe Shimmy, Ro$ama, Belly Gang Kushington, Fridayy and BabyFace Ray as the album's featured artists.

Lil Yachty — Atlanta, GA

GloRilla — Memphis, TN

Ava Max — Los Angeles, CA

Leon Thomas — Los Angeles, CA

Loe Shimmy — Miami, FL

Ro$ama — Dallas, TX

Belly Gang Kushington — Atlanta, GA

Fridayy — Philadelphia, PA

BabyFace Ray — Detroit, MI

The city-by-city billboard reveal reflects BigX's roots-first approach and the national reach of his next chapter, connecting Atlanta, Memphis, Los Angeles, Miami, Dallas, Philadelphia and Detroit through one album while spotlighting the artists and cities helping shape today's music culture.

The billboard takeover follows last week's official album announcement, when BigX sparked conversation by removing his face from the artwork of his previous albums — Amar, TAKE CARE and I Hope You're Happy — across all DSP platforms. He followed the move with a cinematic teaser short film tracing his journey from childhood and young adulthood to commanding the stage in front of a sold-out crowd, setting the stage for the evolution represented by BETTER OVER TIME.

The album is led by ' LITE ' featuring Atlanta breakout artist Belly Gang Kushington, its first official single, released alongside an electric music video directed by BigX and his longtime collaborator Jerry Morka.

BETTER OVER TIME follows BigX's critically acclaimed, genre-blending album I Hope You're Happy, which debuted at #7 on the Billboard 200 as the #2 Country and #2 Rap album. The project earned a New York Times cover story, a nomination for Best Country Album at the American Music Awards, and a spot at No. 46 on Complex's 50 Best Albums of 2025, while its single 'All The Way' with Bailey Zimmerman debuted at #1 on Billboard's Hot Country Songs charts. With more than 10.7 billion global streams, multiple No. 1 records and major award recognition, including recent honors at the 2026 BMI R&B/Hip-Hop Awards, BigXthaPlug has established himself as one of the most influential, genre-shifting artists of his generation.

After a historic run that expanded his reach across hip-hop and country, BETTER OVER TIME marks BigX's return to his rap foundation, bringing together a diverse roster of collaborators representing some of the most important music cities in the country. The album represents both w here BigX comes from and w here he is headed next — an artist whose reach continues to grow without losing the Dallas roots, independent spirit and unmistakable sound that built his career. BETTER OVER TIME arrives everyw here October 30th.

Prefer BroadwayWorld in Google Search?

Add us as a preferred source so our stories show up more often in Top Stories and Google’s AI answers — for you.

Nominate your favorite local productions and performers before the deadline on October 31, 2026.

LEGACY: A PINK FLOYD SHOW to Play NJPAC with Harry Waters

U2 and Third Man Records Release Exclusive CARNAVAL DE LUZ Vinyl Edition

Brandi Carlile to Launch BURN THE SETLIST Tour Fall 2026

Bring Me The Horizon to Join SLIPKNOT Stadium Tour July-August 2027

Also text me

When are you seeing ?

Get an Alert Each Time Rachel Stone Writes

BroadwayWorld TV

Breaking Broadway news and show discounts. No password required.

Breaking Broadway news on your phone. US mobile numbers only.

POPULAR

Sign up for announcements and exclusive discounts on tickets to your favorite shows!

© 2026 — Copyright Wisdom Digital Media , all rights reserved. Privacy Policy

Episode

_Originally reported by [BroadwayWorld](https://www.broadwayworld.com/bwwmusic/article/Photos-BigXthaPlug-Announces-BETTER-OVER-TIME-Features-With-Hometown-Billboards-20261005)._