Live Nation Funds Creator Nation Startup, First Acquisitions Anticipated Soon

Live Nation announced it is bankrolling Creator Nation, a creator-economy startup founded by Scott and Alexis Fisher that aims to acquire and grow creator-management companies, with the first acquisitions expected in “the coming months.”

“Creators have proven they can build enormous audiences, but the infrastructure around them has not always kept pace,” said Scott Fisher, co-founder of Creator Nation. “We’re building Creator Nation to give creators and the teams supporting them the resources to turn that influence into businesses designed to last.”

The Fishers will lead the company with their own team with Live Nation providing capital and strategic support, with Creator Nation drawing on Live Nation’s “experience and resources where they can help creators and portfolio companies grow.”

“Creators are increasingly building careers that look a lot like broader entertainment businesses, with opportunities across content, live, brands and commerce,” said Michael Rapino, President and CEO, Live Nation Entertainment. “Scott and Alexis understand how to help talent build those businesses for the long term, and we see a lot of opportunity to support that growth.”

The Fishers are considered pioneers in the creator economy, having first become involved 15 years ago.

Scott founded Select Management Group and led it through its acquisition by Propagate Content in 2025. Select’s roster spans more than 500 creators with a combined audience of more than 1 billion. Select also co-produces the Hulu show The Secret Lives of Mormon Wives .

Alexis founded Timeline Management, building it across music and creator management, branding and touring. She brought the Dallas Cowboys Cheerleaders, The Secret Lives of Mormon Wives cast and Gracie’s Corner to the stage. Timeline, which received its own backing from Live Nation in 2024, will continue to operate separately from Creator Nation.

“Bringing creator-led shows to the stage showed us how a strong relationship with fans can open the door to entirely new opportunities,” said Alexis Fisher, co-founder of Creator Nation. “Creator Nation gives us a platform to do that for many more creators, across every part of their business.”

_Originally reported by [Pollstar](https://news.pollstar.com/2026/10/06/live-nation-backs-startup-creator-nation-acquisitions-expected-in-coming-months/)._