Thai Pop Star Jeff Satur Signs With Universal Music Southeast Asia, Sets 2027 Album and World Tour

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Oct 20, 2026 11:44pm PT

Thai Pop Star Jeff Satur Signs With Universal Music Southeast Asia, Sets 2027 Album and World Tour

By Naman Ramachandran

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Naman Ramachandran

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Thai singer-songwriter and actor Jeff Satur , whose music has passed 2 billion streams, has signed with Universal Music Southeast Asia (UM SEA), the regional division of Universal Music Group, as he pushes to take T-pop to a global audience.

The first major release under the new deal will be Satur’s second studio album, slated for the second quarter of 2027. A debut solo stadium show in Bangkok will follow, and a world tour will run from late 2027 into 2028.

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_Originally reported by [Variety Music](https://variety.com/2026/music/news/thai-pop-star-jeff-satur-universal-music-1236918438/)._