Yoojin Oh of HYBE360 Honored at Impact International: Asia 2026

YOOJIN OH President, HYBE360 HYBE

FAVORITE BAND WHEN YOU WERE A TEEN? “SECHSKIES, one of the first-generation K-pop groups. Their music and performances were a big part of my teenage years.”

As the president of HYBE360, Korean entertainment power player HYBE’s live arm, Yoojin Oh oversees global tours and festivals for HYBE Music Group’s Asia-Pacific artists. And in 2026, the company’s biggest success and biggest draw returned to the stage.

BTS ranks No. 1 on Pollstar ’s Q3 Worldwide Tours chart for the calendar year and No. 3 on Pollstar’ s 2026 Asia charts with a gross of $49,069,994 and 330,223 tickets sold.

“BTS’s global stadium tour, which has been underway since April, brings together the experience and capabilities HYBE has built through years of global touring across a range of artists,” she says. “Leading a tour of this scale while drawing on those accumulated capabilities to create a live experience that reflects both where BTS is today and where they are heading next is both one of my most important responsibilities and one of the most meaningful accomplishments of this period.”

Still, she takes a holistic approach to what he does. It’s not about a single artist or single moment, but rather what HYBE is capable of doing.

“One of the biggest highlights of my career has been contributing to the development of HYBE’s capabilities and internal systems to plan, develop, and produce global tours for multiple labels and artists simultaneously,” she says.

“Over the years, I have had the opportunity to plan and produce global tours for a wide range of HYBE artists. Through those experiences, we have continued to build our expertise in creating shows that reflect the unique characteristics of each artist and market, while also strengthening HYBE’s overall capabilities in global touring.”

As K-pop has exploded globally to be a force in scores of countries, HYBE has learned how every market differs and how it must respond.

“Audience characteristics and demand, infrastructure, and business environments can vary significantly from region to region. Rather than simply applying what has worked in Korea to other markets, I believe the key is to maintain the artist’s identity and the quality of the live experience while understanding the characteristics of each market and adapting accordingly,” she says.

_Originally reported by [Pollstar](https://news.pollstar.com/2026/10/02/impact-intl-asia-2026-honoree-yoojin-oh/)._