Yusim Aladro Named General Manager of Warner Music Mexico

Yusim Aladro promoted to General Manager at Warner Music Mexico

October 2, 2026 By Mandy Dalugdug

Warner Music Mexico has promoted Yusim Aladro to General Manager.

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Aladro joined the company at the start of the year as Director of Marketing. She reports to Tomas Rodríguez , President of Warner Music Mexico and Música Mexicana.

Warner Music Mexico confirmed the promotion on Friday ( October 2 ).

In the role, Aladro will lead strategy and development for all domestic music at the company, according to Warner Music Mexico . Her brief covers closer integration of A&R, creative marketing, and artist brand building, with the stated aim of carrying Mexican artists into markets beyond their home territory. She will also continue to build relationships with artists, managers, and independent labels.

The General Manager title at Warner Music Mexico was most recently held by Alejandro Mejía Abad , who was still being credited with it as recently as May. According to his LinkedIn profile , he left the company in June after a decade at Warner, and joined HYBE Latin America in July. The announcement did not mention Mejía Abad .

Campaign work credited to Aladro during her time at Warner Music Mexico includes projects for Elena Rose , Emjay , FLVCKKA , LAGOS , Myke Towers , Omar Camacho , and Yng Lvcas .

“Yusim represents the modern, holistic music executive – combining a deep, intuitive understanding of artist development and creative strategy with sharp commercial acumen,” said Tomas Rodríguez . “Her leadership will not only accelerate the growth of our domestic roster but also inspire the next generation of women leaders across the Latin music industry.”

> “Yusim represents the modern, holistic music executive – combining a deep, intuitive understanding of artist development and creative strategy with sharp commercial acumen.” Tomas Rodríguez , Warner Music Mexico

“I’m delighted to take on this expanded role at a time when Mexican music and Latin culture are holding unprecedented influence on the global stage,” said Yusim Aladro . “I look forward to leading our incredible teams, championing our roster, and continuing to elevate Warner Music Mexico as a premier home for domestic and international artists.”

Aladro has worked across music, entertainment, and brand marketing for more than two decades, according to Warner.

> “I look forward to leading our incredible teams, championing our roster, and continuing to elevate Warner Music Mexico as a premier home for domestic and international artists.” Yusim Aladro , Warner Music Mexico

Before joining Warner Music Mexico , she was a Director at Rico o Muerto , the Mexican independent label launched under her leadership in 2024 and co-founded by regional Mexican superstar Oscar Maydon . She was also Project Manager, Latin at Downtown Artist & Label Services and Head of Marketing at Altafonte .

She has also held roles at ONErpm , Auditorio Nacional México , and Alive Entertainment , where she oversaw tour operations for acts including Lana Del Rey , Skrillex , and Tiësto , as well as corporate brand management roles at Grupo Modelo and Unilever .

Aladro ’s promotion follows a run of hires and restructurings across Warner Music Group ’s operations in Mexico and in Mexican music.

In May 2024, Warner Music expanded the A&R and marketing team behind its Música Mexicana operation , a project run by Rodríguez from Mexico City.

Under that build-out, Rubén Abraham was handed oversight of A&R and marketing as General Manager of Música Mexicana, based in Los Angeles. Brian Plascencia was named Director of A&R, Armando López was appointed Associate Director of A&R, and Cesar Carrillo was appointed Senior Manager of A&R.

The previous week, Warner Chappell Music – WMG’s publishing arm – appointed Delia Orjuela as Head of Creative, Mexican Music . She reported to Gustavo Menéndez , President of US Latin & Latin America at the publisher, and now reports to Carlos Ruiz , promoted to Head of Música Mexicana at Warner Chappell in September.

Warner Music Mexico sits within Warner Music Latin America , which falls under Alejandro Duque . He was elevated to President of Warner Music International last week , adding APAC and EMEA to a Latin America remit he continues to lead, as part of a wider overhaul of WMG’s recorded music leadership.

Mexico ranked as the world’s 10th -largest recorded music market in 2025, with revenues up 13.3% YoY, according to IFPI figures covered by MBW .

Latin America was the fastest-growing recorded music region in the world last year, with trade revenues up 17.1% YoY. Music Business Worldwide

News Alejandro Mejía Abad Tomas Rodriguez Warner Music Mexico Yusim Aladro

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_Originally reported by [Music Business Worldwide](https://www.musicbusinessworldwide.com/yusim-aladro-promoted-to-general-manager-at-warner-music-mexico/)._