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Music

Billboard Latin Music Week 2026: Building Global Fans Beyond Viral Fame

A Billboard Latin Music Week 2026 panel featuring Lyanno and Latin artist market head Maria Gracia examines how musicians turn 15-second viral fame into lasting global fanbases without traditional major label radio.

Billboard·Oct 21, 2026·via Billboard

Billboard Latin Music Week 2026: Building Global Fans Beyond Viral Fame

Translating 15-second internet attention into a sustainable, global fanbase without the traditional major label radio machinery requires intentional cultural infrastructure. Billboard breaks it down for you in this panel featuring Lyanno; Maria Gracia, head of Latin artist marketing, UnitedMasters; Gabo Llano, head music operations TikTok Spanish speaking Latam; and more.

The 2026 Billboard Latin Music Week takes place from Oct. 19 to 22 at the Faena Forum Miami Beach, Fla., serving as a dynamic platform celebrating the heartbeat of Latin music and culture, with a packed week of programming that includes artist conversations, panels, live performances, hands-on workshops, brand activations, networking opportunities and more. Latin Music Week also coincides with the 2026 Billboard Latin Music Awards, set for Thursday, Oct. 22, airing live on Telemundo and Peacock.

_Originally reported by [Billboard](https://www.billboard.com/video/beyond-the-algorithm-from-viral-moment-to-global-fanbase/)._

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