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Human-AI Indian Music Label Raagverse Debuts With 'Janaa Hai Toh Jao'

Equinox Virtual co-founder Amita Madhvani has launched Raagverse, a new Indian label combining human songwriting and AI production tools. Its debut album, "Janaa Hai Toh Jao," arrives Oct. 20.

Variety Music·Oct 20, 2026·via Variety Music

Human-AI Indian Music Label Raagverse Debuts With 'Janaa Hai Toh Jao'

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Oct 19, 2026 10:30pm PT

Human-AI Indian Music Label Raagverse Launches With ‘Janaa Hai Toh Jao’ (EXCLUSIVE)

By Naman Ramachandran

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Naman Ramachandran

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Raagverse , a new Indian music label that pairs human songwriting with AI production tools, will release its first album, “Janaa Hai Toh Jao,” on Oct. 20.

The label is the latest venture from Amita Madhvani, CEO of Equinox Virtual, which she co-founded with Ram Madhvani. Equinox Virtual is the arm of Equinox Films and Ram Madhvani Films that develops projects using artificial intelligence and immersive technology.

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Human-AI Indian Music Label Raagverse Debuts With 'Janaa Hai Toh Jao'

Human-AI Indian Music Label Raagverse Launches With ‘Janaa Hai Toh Jao’ (EXCLUSIVE)

Naman Ramachandran

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