Sony Music Publishing to Administer El Reino Infantil Catalog Globally

Sony Music Publishing to administer El Reino Infantil’s music catalog worldwide in Leader Entertainment partnership

October 6, 2026 By Rafaela Fornitani

Sony Music Publishing has signed a worldwide administration deal covering the complete music catalog of El Reino Infantil , the Spanish-language children’s entertainment brand.

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The agreement, announced on Monday (October 5) , forms part of a strategic partnership with Leader Entertainment , the brand’s parent company.

The partnership aims to expand the reach of El Reino Infantil across new audiences, formats, and markets, the companies said.

El Reino Infantil launched in 2011 and is now in its 15th year.

Leader Entertainment describes the brand as one of the leading Spanish-language children’s and family entertainment platforms.

> “This alliance will allow us to strengthen our shared capabilities, drive the creation of new content, and innovate across formats.” Michel Pumar , Leader Entertainment

The companies say El Reino Infantil has more than 240 million subscribers across 64 YouTube channels.

The brand has amassed roughly 180 billion YouTube views since its launch and generated nearly 9 billion views in the first half of 2026 alone, according to the announcement.

Its franchises include La Granja de Zenón , Bichikids , Canciones del Zoo , Familia Blu , and Paco el Marinero .

“It is a privilege for us to build this working partnership with a company of Sony Music Publishing ‘s global stature,” said Michel Pumar , Chief Strategy Officer of Leader Entertainment .

“This alliance will allow us to strengthen our shared capabilities, drive the creation of new content, and innovate across formats that generate new opportunities to continue expanding our most iconic intellectual properties internationally.”

> “Powered by our expert teams across Argentina and Mexico , we look forward to expanding the reach of this truly iconic catalog as it continues to inspire millions of children and families around the world.” Oscar Galvan , Sony Music Publishing

“Our partnership with Leader Entertainment is an exciting opportunity to build on the extraordinary success of the El Reino Infantil catalog while creating new possibilities across our global creative community,” said Oscar Galvan , Managing Director, South Cone, at Sony Music Publishing .

“Powered by our expert teams across Argentina and Mexico , we look forward to expanding the reach of this truly iconic catalog as it continues to inspire millions of children and families around the world.”

The companies said the catalog will be administered worldwide, with the two firms working together on new releases and formats.

El Reino Infantil ‘s content is produced and adapted in 11 languages and is available across YouTube , streaming and television platforms, gaming, consumer products, and live experiences, the companies said.

Through its flagship brand La Granja de Zenón , the company produces live shows and theatrical experiences that have reached audiences in more than 20 countries.

Those productions have staged over 800 performances and sold nearly 1.5 million tickets to date, according to the announcement.

Leader Entertainment Chief Executive Officer Felipe de Stefani and Sony Music Publishing Managing Director, Mexico, Roman Lopez were also among those at the signing.

The agreement adds to recent activity at Sony Music Publishing ‘s Latin division, led by President and CEO, Latin America and U.S. Latin Jorge Mejia .

SMP promoted Monica Jordan to Vice President of Creative A&R for its Latin division in July 2025.

The division also renewed its global agreement with songwriter and producer Edgar Barrera in 2024.

Recorded music revenues in Latin America grew 17.1% in 2025 , making it the fastest-growing region in the world, according to IFPI ’s Global Music Report 2026.

In the US, Latin music generated USD $542.2 million in wholesale recorded music revenues in the first half of 2026 , up 8.6% YoY, according to the RIAA ‘s. Music Business Worldwide

_Originally reported by [Music Business Worldwide](https://www.musicbusinessworldwide.com/sony-music-publishing-to-administer-el-reino-infantils-music-catalog-worldwide-in-leader-entertainment-partnership/)._